Google Analytics and Google Webmaster are the most familiar tools used in the Digital Marketing technology. These tools will help us to track your website details, let us have a look on both tools. Digital Marketing Course in Chennai is the best way to gain knowledge on how to use Google Analytics and Google Webmaster Tools effectively.
Google Analytics
Google Analytics is the most widely used web analytics service by Google that helps to track your website traffic. Let us explain the benefits of using Google analytics.
- Visitor Reports
This will help to track the number of visitors visits your website, also visitor reports provide returning visitors and new visitors
The total number of time your visitors spend on your website
The number of pages your visitor view
The number of visitors who visits your site and left immediately
Location of your site visitors
- Web Traffic Reports
In web traffic reports you can get total number of visitors visits your site on daily, monthly and yearly basis. If you want you can also get previous year reports
- Keywords Details
Keywords reports give you the details of keywords which bring traffic to your site, which produce high sales, which keep visitors on your website for long time.
- Content
The pages your visitors views frequently
The pages that brings more traffic to your website
The pages that visitors leave immediately from your website
- Conversions
It gives you the conversion rates for the goals you keep on your website. For more details, you can take up Digital Marketing Course from the reputed institute.
Web Master
This tool reveals how Google looks your website on online, also it helps to fix problems if any. It offers various tools that increase the visibility of your website.
- Crawl Errors
Google Webmaster tool provides information about which pages are unable to crawl by Google, This is the most essential since if Google unable to crawl your pages, it affects your site ranking.
- Links
The number of links that linking your website from another site
- Malware
Google Webmaster tools inform you if Google detects any error on the site
- HTML Errors
Webmaster tools detect if any HTML errors occur on your website.
- Blocked URLs
If you don’t want Google to access your website you can use robots.txt so that Google will not crawl your site. In this case, you can check your robots.txt is working properly as expected.
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